Author: FarAwayJobs
Your digital marketing strategy is made up of many components, each aiming to drive more traffic to your website, resulting in more leads, more conversions, and ultimately, more revenue for your business. Paid search can be an effective part of your marketing strategy when you use it correctly. Before you start building your paid search plan, it’s important to understand what paid search is, how it works, and what types of paid search are most effective. What is Paid Advertising? Paid advertising is basically any media space you pay for (that doesn’t include any earned or owned media). As a…
It’s a simple equation: more leads = more business. Except it’s not really all that simple. It’s more like this: (the right leads + the right messaging + the optimal channel/cost per acquisition = revenue) x infinity = growth. Have we lost you yet? Okay, we’re not exactly math whizzes, but we do know that growing and converting leads can be a major headache for brands. In fact, it’s their number one complaint: Source Fortunately, we’ve got some tried-and-true tips on bringing in more leads (and turning them into conversions) that will help you achieve long-term, sustainable growth What’s an…
On-page SEO is how your brand optimizes your web pages to ensure they will be found by search engines. A variety of factors play into successful on-page SEO and should be built into your on-page SEO strategy. The top factors include: Crawlable/Indexability Site architecture Quality outbound links Website speed Mobile-friendliness User-friendly URLs Keyword and Image Optimization Click-through rate (CTR) Let’s dive into each of these on-page SEO tactics to help you create the most successful SEO strategy for your brand. 1. Improve Your Crawlability/Indexability These are probably not the first two items that come to mind when developing your on-page…
If you only take one thing away from this guide, let it be this: SaaS Technical SEO isn’t optional. Done wrong, it can quietly sabotage your entire SEO and content strategy before it even gets started. Not hyperbole. Technical SEO isn’t sexy, trust me when I say that I get how you feel. It’s about as thrilling as watching paint dry. And yet, it’s the foundation holding your whole strategy together. Yes, modern CMS tools like WordPress or platforms like Ahrefs and Screaming Frog automate some of the heavy lifting. But here’s the kicker: I’ve seen countless clients shell out…
SEO is a long-term game. Sometimes, it may take a few weeks to months to see results. But how do you show that your B2B SEO strategy is running on course? This is where SEO reporting comes into play. What’s the Point of an SEO Report? An SEO report is a document used to track the performance of your SEO efforts. It gives you insight into the parts of your marketing strategy working and those floundering. That’s why the best B2B SEO agencies swear by them. Because of the complexity of SEO, your SEO report must be easy to understand.…
11 Eager to step into the footsteps of a college student who studied abroad in Spain? We recently spoke with AIFS Abroad student Sara from University of Colorado Denver who spent her spring semester in the city of Valencia. Discover how Sara’s experience as a student with AIFS Abroad in Valencia gave her hands-on academic experience and helped her develop valuable career skills! Choosing a Study Abroad Program Destination & Term Deciding when and where to study abroad can be a tough decision for many students (our team can help with that!). There are many options and both personal and…
16 Europe is a popular study abroad destination for many reasons. It’s home to a wide range of fascinating cultures and histories, iconic art and architecture, renowned universities, and exciting experiences just waiting to be had. If you’re interested in studying abroad in Europe, you may be wondering if it’s even an option for you. The good news? It’s more than possible for college students! Looking to study abroad in Europe? Read on to learn about your options and how to make this dream a reality! Eligibility: How to Study Abroad in Europe If you want to study abroad in…
13 As universities seek to attract top scholars, provide tailored experiences, and increase retention, undergraduate Honors programs in the U.S. have grown in number and importance. Pursuers of experiential learning even on-campus, Honors students may especially benefit from studying or interning abroad, as they seek to immerse themselves in new cultures, gain global perspectives, and enhance their academic pursuits. The AIFS Abroad Honors Experience, launching in Fall 2025 in London and Rome, provides an ideal landscape for these scholars, offering interdisciplinary, discussion-based curricula designed specifically for highly motivated learners. Discover our Honors Experience A Tailored Curriculum Our Honors Experience semester…
You may already be familiar with case studies as something that occurs in complex fields like medicine or law. It’s also applicable in business as an aspect of marketing collateral to convince financial backers or clients to pick you. When it comes down to clients choosing between you and a competitor, what criteria do they go on? Perhaps they visit your website and do some other online research. Yet, it may not be enough to give a full picture of whether your business is worth their buying or investment time. As a growth lever, you need to create case studies…
I’ve spent years testing what actually works in SaaS content marketing. If there’s one thing that holds up across teams, channels, and shifting algorithms, it’s this: data beats guesswork every time. Yes, we can all agree that AI is changing how content is created and distributed. But strategy-first SaaS companies are still growing faster, building more trust, and keeping their customers longer. If you’re leading marketing, demand, or growth in 2025, staying informed is how you stay competitive. The data in this article shows where SaaS content marketing is going and how the most effective companies are positioning themselves to…