Author: FarAwayJobs

So, you’ve decided that paid advertising and PPC is the right choice to gain some quick wins for your brand. Excellent move! One of the great perks of PPC is that it gives you the ability to see fast results and also make adjustments to improve your success. But if you aren’t tracking the right metrics, how will you know what changes need to be made to give your ROI a lift? Don’t worry, because we’re here to fill you in. If you’ve been down this road before, you might have faced some obstacles in calculating the ROI of your…

Paid or organic marketing? It’s a question for the ages. And if you oversimplify it to “paid vs. free,” the choice seems obvious. But there are many other factors to consider when deciding whether paid marketing or organic marketing is right for your brand (like the fact that “organic” really doesn’t mean “free”). Ultimately, a combination of paid campaigns and organic tactics is what will drive long-term, sustainable growth for your brand. So, where does content marketing fit into this? It’s one of the most reliable, low-cost, and effective ways to nurture organic growth. And when combined with paid advertising,…

12 Experiencing new foods is an important part of traveling or studying abroad, but how does this work when you live with dietary restrictions? With some simple pre-travel research and planning while you’re abroad, you can safely enjoy the local cuisine. As a study abroad student with celiac disease (extreme gluten intolerance), here are some tips on managing food restrictions in another country. (Note: This article is general information based on personal lived experience and is not intended to be medical advice.) Preparing to Manage Food Restrictions Before You Go Before you leave your home country, you’ll want to do…

It’s a question that many brands have to consider at some point: “How much money should I spend on my SEO marketing?” Truthfully, the answer varies. If you’ve ever left a marketing meeting thinking, “Wow, they were unprepared,” you probably relate to the fact that teams need to do more digging before jumping into the next idea. There are so many facets to SEO, and all must be considered and understood before coming up with a strategy. In a field that’s constantly changing, it’s essential to have someone on hand who not only knows the basics, but knows what questions…

We’ve all heard for years about the value of data-driven marketing. In fact, you’ve probably heard a lot about it from us! But at RevenueZen, we also practice what we preach, and we ensure the work we do is always backed by data. It’s an approach we’ve taken for a long time now, but as we’ve evolved into a growth marketing agency (which relies heavily on data), we’ve also started looking at how we can drill down into specific marketing channels and apply our data-driven mindset. Take content marketing, for instance. What does it really mean to have “data-driven content”?…

“Information over intuition” is the mantra of growth marketing (or at least we think it should be). In other words, growth marketers should use data and facts to drive their decisions, not hunches or stabs in the dark. But if you want to do that, you’ll need the right tools to help you get the job done. These are the eight growth marketing tools you can use to start generating more traffic, leads, and revenue. 8 Growth Marketing Tools You Need to Download Yesterday Add these to your growth marketing toolbox ASAP. 1. Ahrefs With its generous offering of free…

Job searching can be a challenging and often frustrating process, especially when it takes longer than expected. Staying motivated during your job search is crucial for maintaining your energy, focus, and optimism. Whether you’re just starting out or have been searching for a while, finding ways to keep your spirits high can make all the difference. In this blog, we will explore practical strategies to help you stay motivated and resilient throughout your job search journey, ensuring you remain proactive and positive as you work towards landing your next opportunity.Tips to Stay Motivated for Your Job SearchJob searching can be…

20 AIFS Abroad is committed to sustainability, environmental responsibility, and climate action. As part of our Green Initiative, we are proud to offer the Green Ambassador Scholarship to participants who share our passion for creating a greener future. AIFS Abroad Green Ambassador scholarship recipients are expected to collaborate with their on-site staff to plan and execute at least one “green” event during their program. This event should promote sustainability and climate education and awareness. Recipients will also be involved in sustainability-related content creation. Read on to learn more about our Fall 2024 cohort of Green Ambassadors: Caitlin Pruitt (she/her), Northern Illinois University AIFS Abroad in…

20 years ago, Springfield, Ohio, had a problem. Like many communities in the Rust Belt, it seemed like good times were a thing of the past. Once a manufacturing hub, the city had been losing population for decades, with rising unemployment and falling incomes.  City leaders set about turning things around, developing a strategy to lure businesses of all kinds to the city. By all accounts, this strategy has been a success. In 2008, a major new hospital was built in the city, bringing in 1,800 new jobs. In 2011, a local university, Clark State, built a large new conference…

At Remotive, we have always been at the heart of the remote work revolution. 2020 was the year that changed everything in more ways than one.The work landscape has changed dramatically since the COVID-19 pandemic, with remote work finally taking center stage.For example, the proportion of paid workdays performed remotely in the U.S. alone jumped from 7% in 2019 to 28% by 2023. (Source: Statista)A McKinsey report highlights that 87% of workers now prioritize flexible work options, with remote work playing a major role in their decisions.‌                          …