Author: FarAwayJobs
6 Looking to immerse yourself in the French language? Whether you have advanced French language skills or none at all, an AIFS Abroad program in a French-speaking destination is an excellent way to develop your proficiency. Each of our three French-speaking study abroad locations in France offer different academic and cultural experiences, allowing you to choose a program destination that fits your preferences. Ready to boost your French fluency? These three cities offer the perfect backdrop for French language immersion. 1. Paris Paris, France France’s capital is an unbeatable destination for anyone who wants to immerse themselves in a city…
14 Eager to follow in the footsteps of a college student who studied abroad in Germany? We recently caught up with Grace from the University of Alabama, who did a study abroad program in the capital city of Berlin during the spring semester. Discover how Grace’s experience with AIFS Abroad helped her advance her language skills and travel Germany! Choosing a Study Abroad Program Destination Want to study abroad but having difficulty choosing a destination? Connect with our team—our study abroad experts can help you pick the perfect program! As an International Studies major and a German language minor who…
8 Eager to step into the footsteps of a college student who did a study abroad program in South Africa? We recently caught up with AIFS Abroad participant Brianna from Clark University who spent her fall semester studying abroad in the scenic city of Stellenbosch. Read on to learn more about Brianna’s experience with AIFS Abroad and the impact of being an international student in Stellenbosch. Choosing a Study Abroad Program Destination & Term Deciding when and where to study abroad can be a challenge for many students (our team can help with that!), but no matter which program you…
“What KPIs do I use to measure success in AEO, GEO, or AI search?” ← I’ve been hearing this question non stop lately. And if you’re leading marketing at a B2B SaaS company, I’m sure you have too. Let me reassure you. At the end of the day, some metrics absolutely are not changing when it comes to knowing your GEO strategy is moving in the right direction. Pipeline, closed won deals, ARR, profit. Nothing else matters if you’re not seeing incremental lifts in those areas from your spend over time. But that’s no excuse to throw money blindly at…
In 2025, the era of AI taking over everything, the single most important question you can ask yourself as the head of marketing or growth is simple: Which marketing channel and which campaign are driving the best return on investment? But it doesn’t stop there. If you’re serious about scaling, you should also know: Which channel brings in leads that close the fastest? Which tactics attract long-term, high-value customers? What’s the cost of acquiring a customer (CAC) per channel? How long does it take for a lead to convert to a closed deal in your CRM? Which commercial intent keywords…
Every entrepreneur has a “light bulb” moment. For Incfile co-founder Dustin Ray, his bright business idea was to help other future entrepreneurs navigate the often-bumpy path to business success. A vision that Incfile has now accomplished for close to 800K+ entrepreneurs since 2014…and counting. But, Ray had another light bulb moment soon after in 2016 when he realized the SEO firm he’d hired wasn’t delivering the results he wanted (and needed). So he hired us to jumpstart growth. And grow we did. In one year we hit a 400 percent increase in organic search traffic and a 300 percent increase…
Imagine a world where expense reports process themselves and managing company spending is as easy as a few clicks. Sounds like a finance manager’s dream, right? That’s the world Expensify creates. Expensify had seen tremendous success from innovative PLG tactics, but now it was time to invest in marketing channels (namely search engine optimization) to reach the next level of growth. With goals to dominate search engine rankings for five key business terms and revamp their content strategy to resonate with their tech-forward audience, Expensify needed a marketing ally. They weren’t just looking for tweaks — they wanted transformation. And…
By taking a more nuanced approach to the user experience and executing a call to action (CTA) overhaul, we raised Incfile’s blog revenue by 115%, boosted their transaction count by 150%, and increased our paid ROI from the blog by 4,800% in a single month. Setting Our Sights on an Improved Customer Journey Each client’s target audience is unique, and that’s especially true for Incfile. With a user base composed of scrappy self-starters eager to set off on their entrepreneurial journey, Incfile’s audience is anything but indifferent. With that in mind, we knew an overtly sales-y approach wasn’t the way…
You likely already know the importance of having a well-working, technically-sound website, especially when it comes to search engine optimization. But when you’re working on a site redesign, it’s easy to let technical tweaks and SEO best practices come second to the fun stuff: new branding, flashy design, engaging content. Future.co is a groundbreaking app working on modernizing personal training. They connect you to an elite fitness coach who designs a custom plan around your goals and schedule. When Future.co decided to redesign their site, they knew they wanted to do it the right way. That’s why they came to…
If you’ve ever watched a true crime documentary or Netflix’s “Dahmer,” you know how horrifying a cannibal can be. But what if I told you that there was another type of cannibal you need to be worried about — one that may not be as gory but can cause damage all the same? Duplicate content is its own type of serial killer, gobbling up your ability to perform well in search and causing a host of other issues that will degrade your website’s overall health. Below, we cover everything you need to know about content cannibalization, including how to spot…